We believe Traffic Light Feedback is by far the most straighforward, no-nonsense customer feedback system on the market today. And our clients agree. View our Case Studies.
Traffic Light Feedback is based on the Traffic Light colours that everyone knows, so it is an intuitive system.
You can easily customise the text to communicate whatever is most useful to you. However, a standard use could work as follows:
- Red means "Urgent - call me today!"
- Amber means "I have some non-urgent issues to discuss - call me in next 2 or 3 days"
- Green means "I am quite happy with your service right now"
Traffic Light Feedback takes no more than a few seconds of your customer's time.
Use of Traffic Light Feedback also sends out a positive message about your company - showing how proactive you are and that you care about meeting your customers' needs.
You get back immediate information about your customers' current needs - so you can prioritise and respond promptly, seizing opportunities to win additional business and acting to address any concerns, helping to cement the customer relationship.
What's more, Traffic Light Feedback retains the details of all customer feedback over time, so you have the complete history of all your customers' feedback at your fingertips.