"The simplicity of the Traffic Light Feedback system is perfect. Nobody has time to fill in a complicated questionnaire these days...
...The short, snappy nature of Traffic Light Feedback means that it literally takes seconds for customers to respond - and the feedback is invaluable." ~ Chris Coney, Upright Solutions
"...At the end of the day, there is nothing like proactive aftercare to drive a company forwards. It is like I said above: one thing is going somewhere, and another thing is going far. Services like this one make no distance insurmountable." ~ RogerH, KillerStartups.com
Upright Solutions is an Internet Marketing company based in Grimsby.
Set up in August 2005, the company devises internet marketing strategies for a wide variety of clients, helping them to build sales and reduce costs.
Director Chris Coney says:
"Most of our work for clients is on an ongoing basis, so it is vital that we ensure that there are no problems under the surface.
Client retention is vital to our business. Traffic Light Feedback makes it easy for us to identify any possible negatives and nip them in the bud.
For example, through Traffic Light Feedback we discovered that a client had a niggling problem with a detail regarding the work we had provided for him. It was something very small, such as a font size, and he had not thought to phone us up to talk about it. However, when prompted by Traffic Light Feedback, he told us he was unhappy about this detail - and we were able to fix it!
Traffic Light Feedback is great for detecting these kind of niggling issues, about which you may never hear otherwise.
In a client service business, it is imperative that your clients are kept completely happy. Small niggles can all too easily grow in importance and the first thing you know about it is when you lose the business.
The simplicity of the Traffic Light Feedback system is perfect. Nobody has time to fill in a complicated questionnaire these days. The short, snappy nature of Traffic Light Feedback means that it literally takes seconds for customers to respond - and the feedback is invaluable.
One of the aspects that appeals to us is the way the system can be set up in advance to be sent out at pre-arranged intervals. This makes everything very straightforward and means we know we are in regular touch with all our clients.
We send Traffic Light Feedback out regularly every month and that means we can schedule in time to respond to the feedback. There is no question that it is making a significant impact on our client satisfaction levels and client retention. It really is a brilliant tool for our business."