"The simplicity of the Traffic Light Feedback system is perfect. Nobody has time to fill in a complicated questionnaire these days...
...The short, snappy nature of Traffic Light Feedback means that it literally takes seconds for customers to respond - and the feedback is invaluable." ~ Chris Coney, Upright Solutions
"...At the end of the day, there is nothing like proactive aftercare to drive a company forwards. It is like I said above: one thing is going somewhere, and another thing is going far. Services like this one make no distance insurmountable." ~ RogerH, KillerStartups.com
Thorne Widgery is a Chartered Accountancy firm based in Hereford. Established 70 years ago, Thorne Widgery is keen to make the most of the latest technology to help provide a proactive service to clients.
Business Development Specialist, Andy Edwards says:
"Traffic Light Feedback is a fantastic way of achieving instant feedback from clients. Accountancy is a fast moving business and this gives us the potential to get practically immediate feedback from our clients.
This helps us in two ways. Firstly it allows us to detect which clients may like some additional help from us at any point. With literally hundreds of clients, this is a very simple way of identifying new business opportunities as well as providing better client service.
Secondly, because the software can be tailored, it also helps us work out the way forward on any issue to which we would like a quick 'Yes, No, Maybe' response. For example, if we are thinking of running a seminar on a particular issue or have another idea in mind, this is a way of gauging client interest at an early stage. This helps us to develop the right services and products and be more responsive to new market opportunities and challenges.
Of course, Traffic Light Feedback does not take the place of our usual ongoing client communications, but it is a useful supplement and helps us be more proactive to clients' needs, providing a better service overall."