"The simplicity of the Traffic Light Feedback system is perfect. Nobody has time to fill in a complicated questionnaire these days...
...The short, snappy nature of Traffic Light Feedback means that it literally takes seconds for customers to respond - and the feedback is invaluable." ~ Chris Coney, Upright Solutions
"...At the end of the day, there is nothing like proactive aftercare to drive a company forwards. It is like I said above: one thing is going somewhere, and another thing is going far. Services like this one make no distance insurmountable." ~ RogerH, KillerStartups.com
It sometimes may be necessary for you to change the format of the email that Traffic Light Feedback sends to your customers during your feedback request. Emails may be "rich" or "plain text".
By default, Traffic Light Feedback tries to send your customers a rich email containing the traffic light buttons of your feedback request, so that the customer may click on an answer inside the email that they receive. However, you may want to send your customer a plan text email instructing them to click on a link to your feedback questionnaire.
You can toggle this by going to Settings > and changing the "Display Traffic Lights in Request Email" checkbox (See the image below). To test this, try sending yourself a feedback request with the checkbox checked or unchecked to see the difference.